Effective OKRs: Focusing on Outcomes and Finding Flow

When it comes to business planning, it might seem like setting key goals and using the right metrics to measure them would be simple enough for companies to implement, yet many struggle to find meaningful outcome-based metrics. What is the best way to set and measure key results for your software portfolio? How do you make sure that these are both meaningful to the business and actionable for your teams?

Enter OKRs, which exist to translate corporate strategy into meaningful goals company wide. Today, as more and more companies try to adopt an OKR-based management model, many are finding that it’s much more complicated than it seems. It can also be difficult to define key results that provide fast feedback connecting the work of the teams to the business and customer.

That’s where the Flow Framework® comes in. Software delivery work is measured and tracked against business outcomes, with an emphasis on creating an end-to-end organizational wide feedback loop around flow, resulting in data-traced actions that help meet OKRs sooner.

In this on-demand webinar, Tasktop CEO, Dr. Mik Kersten, and renowned OKR trainer, speaker and author, Felipe Castro, dive deeper into these topics and share learnings on how to avoid common pitfalls.

Key discussion points will include:

Challenges enterprises are facing with dated methods of measuring delivery and misalignment with business results
Do’s and don’ts for building effective OKRs, including lessons learned from common pitfalls
Tracking the continuous improvement journey with Flow Metrics and using these to measure your software portfolio against business objectives
Creating the conditions for accelerating transformation while empowering teams

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Dr. Mik Kersten
Founder & CEO, Tasktop
Best-selling author, Project to Product

Dr. Mik Kersten is the Founder and CEO of Tasktop and the best-selling author of Project To Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. Mik’s experiences working with some of the largest digital transformations in the world has led him to identify the critical gap between business leaders and technologists, resulting in his creation of the Flow Framework® to connect strategy to delivery.

Felipe Castro
OKR Trainer, Speaker, Author

Felipe Castro helps organizations transform how they use goals by adopting OKR, the Silicon Valley framework for goal setting. Felipe created the OKR Cycle, a simple method to avoid OKR’s most common pitfalls. His methodology has offered countless businesses a myriad of advantages, among them: agility, alignment and cross-functional cooperation, reduced time for setting goals, clear communication, employee engagement, autonomy and accountability, focus and discipline and bolder goals.

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